They Searched, You Ignored

Today’s Thoughts ☠️

Hey there 👋,

Happy Friyay! (or whatever day you’re reading this).

Isn’t it funny how we’re encoded to love the end of the week with the promise of a weekend? The ultimate form of escapism.

Fun fact: When you work for yourself, you never stop working. Not with my brain anyway. It never shuts down 😱.

We’re going to spend today delving into the often misunderstood power of search trends from your audience. L&D teams too often build not what their audience needs but what they think they need.

I’ve got a little tip to help you with that.

Get your tea 🍵 or beverage of choice ready, we've got lots to discuss!

In today’s chat 👇

• How to use your learning tech to uncover what your people need

• Intelligently applying ChatGPT in your work

• 3 ways to build a better learning strategy

The Big Thought

How To Discover What Your People (Really) Want To Learn

You can do this in any company.

→ Go to the analytics section of your LMS or LXP.

Locate the ‘search results’ function. This tells you what searches users input to your platform.

You should be able to view:

1. Successful searches: Those matched with relevant content

2. Unsuccessful searches: Those which could not be matched with any content

There are two actions you want to take here.

1️⃣ Review the 10 most successful searches

Reflect on how you can expand on these through targeted campaigns and more helpful content on these topics.

2️⃣ Review the unsuccessful searches

What are the trends here? Take the top 10 results and build content for these. If people are searching for them but get no results, you either need to build the content or improve discoverability.

If you can’t access this on your platform, you 100% need to get your vendor to enable this.

📈 How to make content easier to find

You may not have full control over this on your platform.

Speak to your vendor if you don’t. This influences how easy it is for people to find the right content based on search terms.

You can improve results to the right keywords by:

→ Headline title: Does the title match keywords users search for?

→ Keywords: Do the keywords users search for appear in the body text of your content?

→ Meta description: This is the 1-2 line description used to give users a preview of the content. You’ll recognise this from your Google searches too.

Most LMS/LXPs work like search engines.

Just like search engines, you can optimise content for better discoverability based on a user's search intent.

If this has got you all curious. I help L&D teams leverage their technology for better workforce performance.

📩 Drop me a direct message if you want to chat.

Free Live Webinar

🆕 I'm bringing the live sessions back in Autumn.

First up, explore how to use ChatGPT intelligently in your work. Gen AI tools aren't our saviour. You still need to pick the right tool for the job.

I'll be sharing an assessment framework I've been using with my enterprise clients.

Join us for knowledge, memes and probably tea 🍵.

New Thoughts

Content that has just dropped or recently been updated.

How I can help you👇

1/ My L&D toolkit stack with 20 zero-cost tools.

2/ Work smarter with AI in HR and L&D in my ChatGPT Crash Course.

3/ Work with me on your projects and L&D challenges.

Please share your thoughts with me on these pieces or anything I share on LinkedIn or hit 'reply'. Chat to you soon.